Setting marketing goals

Specific – Define your desired outcome in clear, specific terms. You should be able to answer the five W questions: Who, what, when, where, and why?

Measurable – Your goal should be easily quantifiable with target metrics to track your progress.

Attainable – Your goal can be ambitious, while still being achievable. Consider the time and resources you have available and set high, realistic standards within scope.

Relevant – Your goal should make sense for your specific needs and also align with other, big-picture goals.

Time-Bound – All goals should have clear dates of completion attached to hold yourself accountable. Setting a firm deadline will help keep everyday tasks from taking priority over your goal.

Your manufacturing marketing strategy should outline the specific approach (which may be the combination of two or more separate approaches in this guide) that will make it possible to achieve your goal. The idea is to have clear goals and document them to see where and how you can improve, see what’s working, and know when to pivot away from what’s not.

Example – To meet the goal of increasing the number of quality leads, let’s say by 10%, you may need to create a strategy focused on becoming an authority on the topic of fast production.

A tip is to always keep in mind that as you work through your marketing efforts, your tactics may change depending on your customer’s needs, habits and circumstances ie staff shortage. Adjusting your manufacturing marketing strategy today will likely help you win more business down the road.